dLifeDirect Mail Program

dLifeDirect
The dLifeDirect mail program will reach 2.5 million unduplicated diabetes households with topical content, high value promotional incentives, and targeted partnerships.

dLife/Rite Aid Exclusive Partnership
In addition to our engaged dLife member/prospect base, the dLifeDirect mailing includes Rite Aid's Pharmacy database of diabetes Rx patients — an incredibly qualified and exclusive asset to reach the most "active" diabetics.

Key Advantages:

• Fraction of the cost of solo mail
• Greater unduplicated reach vs print publication
• Exclusive access to Rx database
• 100% of content devoted to diabetes topics of interest
• High open rate supported by dLife and Rite Aid branding and dLife media support
• Can split for testing copy, offers, other

Advertiser Insertion Options

• Branded or educational insert
• Include offer, coupon, survey, BRC, or other
• On-page advertising in dLifeConnect digest-sized newsletter

Space in the dLifeDirect mailing is limited and will be filled on a first come, first served basis. 

Timing

* pending editorial approval

PRODUCTION SPECIFICATIONS

• The maximum delivered size of an insert should not exceed 5.5" x 8.5"
• The minimum finished size should be no less than 3.5" x 5"
• NOTE: Max Weight of supplied insert is 0.25 ounces (unless otherwise specified)
• If a folded piece, there must be a closed edge. Closed edge must be a long edge
• If the insert contains a reply mail panel, the return piece must be automation compatible or it will not be accepted
• Confirm quantities with dLife before printingSee page 2 for artwork / file preparation instructions
  

• If insert cards can be returned in the mail they must be automation compatible or they will not be accepted
• Maximum size is 5.5" X 8.5"
• Minimum size is 3.5" X 5"
• Minimum thickness is .007" (or 0.009 if larger than 4.25" x 6")
• Stock must be at least 75# High Bulk
• NOTE: Max Weight of supplied insert is 0.25 ounces (unless otherwise specified)
• Cards must be pre-barcoded with the proper Postnet barcode and FIM bars
• Confirm quantities with dLife before printing
• See page 2 for artwork / file preparation instructions
  

SHIPPING INFORMATION

Inserts are due to dLife fulfillment center – ASM/PGI Companies by Monday, December 14, 2009

• Inserts should be delivered in cartons on skids (please do not band inserts)
• The following information included on outside of the cartons:
  • dLifeConnect c/o EMS/PGI Companies
  • Sample piece affixed to outside of carton
  • Insert name (Your company name + ad headline)
  • Total quantity of inserts in the carton
  • Also, please note total number of boxes/skids in shipment (i.e. 1 of 8, 2 of 8, etc.)
• Send five samples to Jaime Bondi at dLife at the time of shipping.

Insert ship-to address -
Executive Mailing Service
7855 W. 111th St.
Palos Hills, IL 60465
Attn: dLife/Mike Cracraft (708-974-0100 ext 403)

ARTWORK / FILE PREPARATION

• Artwork for inserts due to dLife by Tuesday, December 1, 2009
• Acceptable application programs: Quark Xpress, Adobe Illustrator, Adobe Photoshop
• Provide SWOP standard proof for color guidance on press; preferred are Kodak approval, CREO Spectrum or Iris digital color proofs
• Build all files in CMYK. Do not use spot colors
• Delete any unnecessary colors from the color palette
• All supplied art should have a resolution of 300dpi @100%
• Include all fonts used (both screen and printer), graphics and all required linked images
• Make sure page size is correct and include 1/8" bleed on all sides

UPLOAD INFORMATION

CONTACT INFORMATION

If you have any questions about any specifications, please contact:
Jaime Bondi
bondi@dlife.com
203-221-3441

PRODUCTION SPECIFICATIONS

Printing
Web offset

Publication size
Trim size is 5.75" x 8.375"
Bleed size is 6" x 8.625"
Observing a type safety of .25" from all sides is recommended because in most cases, ad position cannot
be guaranteed

Ad sizes
Full page 5.75" x 8.375" (.25" safety and .125" bleed all around)

ARTWORK / FILE PREPARATION

• Artwork for newsletters due to dLife by Monday, November 2, 2009
• Acceptable application programs: Quark Xpress, Adobe Illustrator, Adobe Photoshop
• Provide SWOP standard proof for color guidance on press; preferred are Kodak approval, CREO Spectrum or Iris digital color proofs
• Build all files in CMYK. Do not use spot colors
• Delete any unnecessary colors from the color palette
• All supplied art should have a resolution of 300dpi @100%
• Include all fonts used (both screen and printer), graphics and all required linked images
• Make sure page size is correct and include 1/8" bleed on all sides

UPLOAD INFORMATION

CONTACT INFORMATION

If you have any questions about any specifications, please contact:
Jaime Bondi
bondi@dlife.com
203-221-3441