Definitions

Run of Network
Advertisements rotate throughout the dLife web network (e.g. dLife.com, mydiabeteseducator.org, diabetesteentalk.com) based on available inventory and traffic.

Run of Site
Advertisements rotate throughout the dLife web property (e.g. dLife.com) based on available inventory and traffic.

Run of Category
Advertisements rotate through a specific major category within the site content areas.

Sponsored Content Link
A separated sentence with limited descriptive text presented as content (non-offer related) with a call to action and hyperlink.

Sponsored Page
A means of hosting specific sponsored content within a dLife website, typically linked to from a sponsored link. Advertisements featured are exclusive to sponsor, while page is demarcated with designated logo and color treatment.

Sponsored Section
Site content areas of dLife.com with sponsorship attribution and exclusive banner advertising placement. Site content remains uninfluenced by sponsor.

Sponsored Microsite
A minisite or weblet, meant to function as an auxiliary supplement to dLife.com. Provides superior user experience and a highly branded opportunity. Can include video, quiz/poll, downloadable tool/education materials, and other features.

Sponsored Recipe of the Day
A sponsorship opportunity entitling a sponsor to an entitlement found on Recipe of the Day, in addition to recipe selection input.

Sponsored Custom Video Player
A means of hosting relevant video content within a section of dLife.com with sponsorship attribution and sponsored banner ad adjacency.

Post-Roll
Advertisements designed to run after a dLife streaming media video clip that are not by- passable or susceptible to user interruption.

Advertising Specifications

All advertising must be served from dLife's third party ad operator (currently Dart For Publishers - DoubleClick). All ads supplied must be taggable in a way that allows Dart For Publishers - DoubleClick to track delivery information. This is necessary to ensure proper scheduling, ad allocation, and placement within the target site.

For advertising on dLife web properties:

Ad Unit: 300x250 pixel column ad
GIF/JPEG
Dimensions: 300x250 pixels
File Size Limit: Less than 25K
Fonts: Fonts for copy used may not be larger than 16 points in a bold face.
Animation: Animation is discouraged. For prior-approved uses, length of animation cannot begin for the first 6 seconds, and cannot exceed 6 seconds in length. Animations may not loop at all.
Alt Text: No more than 15 characters
URL: A click through URL should be supplied that directs the user to the destination web property.

FLASH
Dimensions: 300x250 pixels
File Size Limit: Less than 30K
Technology: Flash version must be version 6 or greater.
Fonts: Fonts for copy used may not be larger than 16 points in a bold face.
Animation: Animation is discouraged. For prior-approved uses, length of animation cannot begin for the first 6 seconds, and cannot exceed 6 seconds in length. Animations may not loop more than once every 60 seconds, and have a loop length limit of 3. Frame rate maximum is 12 frames per second.
Back Up Gifs: Back up gifs must be provided for flash ads.
Expansion: Advertiser must have written approval from dLife to use expandable banners. The ad must be designed in a way so as not to detract from the user experience on the website. Expandable banners must be third party served (dLife can provide contacts for Pointroll or Eyewonder). dLife is not responsible for costs associated with a third party vendor. Expansion ads must be click to expand and click to close. Hover activation is not permitted. A 300x250 ad must expand to the left and cannot exceed 720x600 when expanded.
URL: A click through URL should be supplied (via email) that directs the user to the destination web property. Ads must open in a new window using the getURL(clickTAG,"_blank") action, and also be tagged using 247realmedia's instructions (step 1) at: http://www.247realmedia.com/tech/oas/RichMedia/local/RMG/akamai/shockwavemodifysingle.html

Only one Click-Tag is allowed per ad unless ad is third-party served.

Ad Unit: 160x600 pixel skyscraper ad
GIF/JPEG
Dimensions: 160x600 pixels
File Size Limit: Less than 25K
Fonts: Fonts for copy used may not be larger than 16 points in a bold face.
Animation: Animation is discouraged. For prior-approved uses, length of animation cannot begin for the first 6 seconds, and cannot exceed 6 seconds in length. Animations may not loop at all.
Alt Text: No more than 15 characters
URL: A click through URL should be supplied that directs the user to the destination web property.

FLASH
Dimensions: 160x600 pixels
File Size Limit: Less than 30K
Technology: Flash version must be version 6 or greater.
Fonts: Fonts for copy used may not be larger than 16 points in a bold face.
Animation: For prior-approved uses, length of animation cannot begin for the first 6 seconds, and cannot exceed 6 seconds in length. Animations may not loop more than once every 60 seconds, and have a loop length limit of 3. Frame rate maximum is 12 frames per second.
Back Up Gifs: Back up gifs must be provided for flash ads.
Expansion: Advertiser must have written approval from dLife to use expandable banners. The ad must be designed in a way so as not to detract from the user experience on the website. Expandable banners must be third party served (dLife can provide contacts for Pointroll or Eyewonder). dLife is not responsible for costs associated with a third party vendor. Expansion ads must be click to expand and click to close. Hover activation is not permitted. A 160x600 ad must expand to the right and cannot exceed 720x600 when expanded.
URL: A click through URL should be supplied (via email) that directs the user to the destination web property. Ads must open in a new window using the getURL(clickTAG,"_blank") action, and also be tagged using 247realmedia's instructions (step 1) at: http://www.247realmedia.com/tech/oas/RichMedia/local/RMG/akamai/shockwavemodifysingle.html

Only one Click-Tag is allowed per ad unless ad is third-party served.

Sponsored Section Ad Unit: 728x90 Leaderboard
GIF/JPEG
Dimensions: 728x90 pixels
File Size Limit: Less than 25K
Fonts: Fonts for copy used may not be larger than 16 points in a bold face.
Animation: For prior-approved uses, length of animation cannot begin for the first 6 seconds, and cannot exceed 6 seconds in length.
Alt Text: No more than 15 characters
URL: A click through URL should be supplied that directs the user to the destination web property.

FLASH
Dimensions: 728x90 pixels
File Size Limit: Less than 30K
Technology: Flash version must be version 6 or greater.
Fonts: Fonts for copy used may not be larger than 16 points in a bold face.
Animation: For prior-approved uses, length of animation cannot begin for the first 6 seconds, and cannot exceed 6 seconds in length. Animations may not loop more than once every 60 seconds, and have a loop length limit of 3. Frame rate maximum is 12 frames per second.
Back up Gifs: Back up gifs must be provided for flash ads.
Expansion: Leaderboards are not allowed to expand by any method.
URL: A click through URL should be supplied (via email) that directs the user to the destination web property. Ads must open in a new window using the getURL(clickTAG,"_blank") action, and also be tagged using 247realmedia's instructions (step 1) at: http://www.247realmedia.com/tech/oas/RichMedia/local/RMG/akamai/shockwavemodifysingle.html
 

Ad Unit: 300x60 pixel custom ad
GIF/JPEG
Dimensions: 300x60 pixels
File Size Limit: Less than 25K
Fonts: Fonts for copy used may not be larger than 16 points in a bold face.
Animation: For prior-approved uses, length of animation cannot begin for the first 6 seconds, and cannot exceed 6 seconds in length.
Alt Text: No more than 15 characters
URL: A click through URL need not be supplied, unless the sponsor has purchased a sponsored page or microsite. If the sponsor has purchased a sponsored page or microsite, a url should be provided (via email) that directs the user to one of the chosen destination web properties.

Post-Roll
Length: Up to 60 seconds
We recommend shorter lengths for shorter clips. For 3-5 minute video clips, a 10 second streaming video works well. For a 15 minute segment, 15 seconds of animated video is recommended with an accompanying voice over.
Format: We request that all video assets are provided uncompressed (e.g. in an AVI or QuickTime file). dLife will convert and encode the asset into the proper target format.
dLife offers select sponsors with the ability to run advertisement on specific targeted streaming media clips; for example, those shown in the dLife Viewing Room. A sponsored video advertisement is not trafficked or scheduled through an ad-server; the spot is actually built into the encoded video.

eNewsletters
For advertising in dLife email newsletters:

Ad Unit: 160x600 pixels

Note: For dLife eNewsletters, 3rd party tagging (Atlas, DoubleClick, etc.) is not supported. dLife must be furnished with the actual .gif or .jpg file, accompanied with the click-thru URL.

GIF/JPEG
Dimensions: 160x600 pixels
File Size Limit: Less than 25K
Fonts: Fonts for copy used may not be larger than 16 points in a bold face.
Animation: For prior-approved uses, length of animation cannot begin for the first 6 seconds, and cannot exceed 6 seconds in length.
Alt Text: No more than 15 characters
URL: A click through URL should be supplied that directs the user to the destination web property.

FLASH
Flash is not permitted in the email newsletter.

STREAMING MEDIA
Streaming media is not permitted in the email newsletter.

Recipe Submission Specifications
Please submit all recipes in a single Microsoft Word file. A page break should follow the end of each recipe. When available, please submit a photo of the recipe in .jpeg or .gif format, be sized 450 pixels x 600 pixels (vertically oriented), and labeled by the recipe name.

Include the following information:

Recipe Name

Recipe Source (i.e., Company Name)

Source URL – (ex. www.yourcompany.com, cookbook title and publishing information, etc.)

Prep Time – (in hours and/or minutes)

Cook Time – (in hours and/or minutes)

Difficulty – choose from: easy, medium, hard

Servings – (include serving size if available) - i.e., makes 8 half cup servings

Ingredients – (including quantity)

Instructions – (as detailed as possible and in numbered steps, preferred.)

Comments – (a description of how to best serve the food, any extra helpful information, etc.)

Nutritional Information Per Serving – (Please provide nutritional information and dietary exchanges when possible. )

Recipes should comply with dLife Recipe Nutrient Guidelines.

Nutrient Guidelines

Creative and Submission Guidelines

All advertisements will be reviewed by dLife and are subject to approval by the dLife Advertising Operations Manager before placement on the site. All requests for animation will require an additional review process including the dLife Brand Manager, Editor In Chief, and head of Information Technology prior to placement on the site. dLife reserves the right to preserve the user experience of its sites, and reserves the right to remove any advertisement which is deemed annoying and/or harmful to our users at any time.

1. Advertisements cannot mislead the user.
2. Advertisements cannot resemble dLife content.
3. Advertisements cannot contain graphics that simulate interactivity (i.e. drop down menus, search boxes etc.) without that functionality actually existing. For example, dLife will not accept advertisements that look or act like dLife menus, operating system dialog boxes, browser error messages, or such.
4. Advertisements cannot mimic news headlines in design, tone, third person sentence structure, or topic.
5. Advertisements cannot contain pictures or images of minors, or those who appear to be minors, or words describing individuals as such.
6. Advertisements cannot contain inappropriate calls-to-action, e.g. those that direct people to call a phone number directly, those that redirect through an interstitial ad or other ‘dynamic redirect' before delivering the user to the intended web destination, or those that deliver the user to an unintended website target (e.g. cloaking).
7. Advertisements may not be implemented as independently interactive subsites, such as online games.
8. Cookies may not be set on the dLife network except by parties with a third party ad serving agreement.
9. Pop-up technology may not be used because it violates dLife's search engine marketing agreements. At no point may pop-under, pop-over, pop-on-exit, or pop-on-entry technologies be used, regardless of the underlying objective (e.g. online survey).
10. Hover-activated advertisements may not be used. The user must engage the ad by clicking inside it, e.g. on an appropriately labeled button.
11. Window-expanding techniques may not be used. This includes peel-away, peel-over, or other invasive mechanisms used to expand the screen real estate for serving advertising content.
12. Window-trapping ("explicit close") techniques may not be used, regardless of the technology (e.g. Dynamic HTML, Flash). Therefore, it is strictly prohibited to require the user to "Close" the advertisement.
13. Mouse-limiting techniques, e.g. those that restrict the mouse to the confines of the advertisement window until the user performs an action, are not permitted.
14. Advertisements that have a mechanism for downloading software (whether automated or manually controlled) are not permitted. No advertisement should invoke operating system or browser functionality (e.g. set browser default page, etc.).

Submission Guidelines

All advertising on dLife begins with a signed Insertion Order and a Standards Terms and Conditions sheet.

New advertiser runs on the dLife website start on the 1st or the 15th of each month. New advertiser runs on dLife email newsletters start every Friday for dLife Update, and every Tuesday for dLife Foodstuff.

New dLife advertisers should submit a signed Insertion Order, Standard Terms and Conditions, creative graphics, alternate text description, and URL's at least 7 business days prior to insertion term.

A minimum of 2 creatives are required for each advertiser – one for each of the following sizes: 160x600, 300x250. A maximum of nine (9) pieces of creative may run at a time per dLife insertion order, and we are happy to provide reporting to help select the winning creative for maximizing click yields. One piece of creative consists of one graphic and it's linking URL.

dLife requests that creative be changed at least once a quarter to reduce fatiguing, and recommends that creative be left in place for a full month at a time to ensure delivery of an adequate number of impressions.

Scheduling changes, new target URL's, and/or new graphics should be submitted at least four (4) days prior to the effective date.

Files can be delivered via email attachment or FTP upload to www.dlifeinfo.com, Username: ads, Password: dlife

To alert us of your upload, or to submit, please email the following contact:
Email: adoperations.webmaster@dlife.com. This email is monitored during standard business hours, Eastern Time, and is automatically directed to the advertising operations manager on duty.

Sponsored Content Specifications

Sponsored Content Link
dLife uses sponsored links as a means of calling attention to relevant sponsored content or products very near to the point in the editorial text where its relevance is highest. The primary objective of the web page will be to deliver editorial content. The dLife Editor-In-Chief will have final say on the exact location where a sponsored link can be placed.

A limit of one sponsored link per 5 paragraphs of editorial content will be imposed, with a maximum of 2 per page. A paragraph defined as a minimum of 4 sentences with a minimum of 75 words. A page must have 5 or more paragraphs of editorial content to support one sponsored link.

The text for the sponsored link is limited to 20 words or less. A brand name cannot appear more than once in the text. No bolding, underlining, font color, or inappropriate capitalization will be permitted. Font control will be handled by the dLife web property's style sheet, which may be variable based on the user's profile settings. The hyperlink can either point to additional sponsored content within a dLife property, or point directly to content the sponsor hosts on their own web property. The sponsored link will be set apart from the text in its own paragraph, in a lightly shaded box that has different color treatment than dLife navigational or sidebar sections.

Sponsored Page
dLife uses sponsored pages as a means of hosting specific sponsored content within a dLife website. It would typically be linked to from a sponsored link or sponsored sidebar on another page in the dLife site. The dLife Editor-In-Chief will have final say on the exact location where a sponsored link can be placed.

A logo for the sponsor will be placed underneath the page's title, in the content area, above the fold. dLife has two sizes for logos on sponsored pages: 100x50 for rectangle logos, or 100x100 for square logos.

There are two ad sizes that can appear on the sponsored page: 160x600 and 728x90. Please refer to the "Ad Unit Specification" portion of this document on delivery of banner ads to dLife.

Sponsored Section
dLife offers select sponsors the ability to sponsor highly targeted sections of dLife.com. Individual pages within sponsored sections will exclusively feature the sponsor's 300x250 ad and 728x90 leaderboard, which will incorporate a "Sponsored By" entitlement. All web content will remain uninfluenced by the sponsor. Please refer to pages 13 -15 for details on the specifications and delivery of banner ads to dLife.

Sponsored Microsite
dLife uses microsites as a means of hosting specific sponsored content on a sponsor branded site within dLife as a whole. The dLife Editor-In-Chief will have final say on content that can be included.

Sponsors should prepare the following for their microsite:

• Logo (minimum size 300 pixels)
• Style Guide/Color Palette
• Relevant Lifestyle images and lifestyle text
• Banners (300x250 and 728x90)
• Up to 4 Top Navigation Items
• Up to 3 Subnavigation Items per Top Navigation bar
  • Up to 12 pages of content
• Copy for all internal pages
• Quiz content
• Video

Sponsored Recipe of the Day
A Recipe of the Day sponsorship incorporates an exclusive static 88x31 entitlement within all Recipe of the Day promotional locations. Sponsor input on recipe selection is accepted, although the dLife Editor-In-Chief will have final say on the exact recipe utilized. All Recipe of the Day promotional locations will incorporate a hyperlink to the Recipe of the Day recipe page. The recipe page will feature a sponsor's exclusive ad unit ownership of the 728x90 leaderboard and 300x250 unit.

Sponsored Custom Video Player
dLife offers select sponsors the ability to sponsor custom video players found on various sections of dLife.com. dLife uses custom video players as a means of hosting relevant video content within a section of the dLife website. The sponsor will have input on the first 5 videos featured on the player (see page 16 for banner specifications). The dLife Editor-In-Chief will have final say on what videos can be featured. A sponsor's post-roll can be built into the player's featured videos. This post-roll will play when the first video play is initiated, and will occur again after 5 video plays (see page 16 for streaming video specifications). At the bottom of the player, a sponsor's 300x60 banner can be displayed (see page 16 for banner specifications). The sponsor's 300x250 banner (see page 16 for banner specifications) can run either directly above or below the video player. The exact location of the adjacent 300x250 banner will be determined by the dLife information technology department.

New Viewing Room Player
dLife is in the process of creating a new video player for its viewing room. This video player will incorporate post-roll video, a companion take over ad, and a leave behind ad. The date of the launch is TBD. Ad sizes that will be available upon launch: 728x90 and 300x250 swf or jpg – Please see pages 12-14 regarding banner specifications.

Standards and Policies

dLife emphasizes the importance of quality information and content in its web properties (such as dLife.com), to not only protect brand integrity but also to build community. This is of important benefit to our sponsors and partners.

dLife values its sponsors and encourages quality creative design for advertising of sponsored content and products. It is the intention of dLife to impose the following standards for both house and sponsor advertising, to improve the balance between editorial, sponsored, and promoted content.

dLife reserves the right to change these standards at any time.

dLife will include editorial/advertising content from its sponsors. This content will be labeled "Sponsored," "Sponsored By" "From Our Sponsor," or "Advertisement."

dLife has sought sponsorships from trusted and credible research organizations, manufacturers, and other leaders dedicated to treating and managing diabetes. Although there is a commercial benefit for dLife, sponsor information also benefits the dLife audience by providing them with the most up-to-date information on medications, medical devices, health services, and therapies in the marketplace.

Sponsored content has been either provided by or influenced by the named sponsor. While sponsored content is subject to the Advertising Policy, it is not subject to dLife's Editorial Policy. Therefore, we take meaningful steps to ensure that our users will not confuse sponsored content with dLife editorial content.

Furthermore, the objective of this policy is also to help improve the perceived value of embedded sponsored content.

The following guidelines have been established by dLife to govern various aspects of advertising. For these purposes, "Advertising and Advertisements" include sponsored content and promotions. These regulations govern issues such as acceptance of advertisements and promotions by dLife, the manner of display of advertisements and promotions, and the removal of advertisements and promotions. Labeling of sponsored content is governed by the Sponsorship Policy. dLife has sole and absolute discretion with respect to interpretation and enforcement of this policy and all other issues associated with advertising.

1. dLife has sole discretion for determining the types of Advertising that will be accepted for dLife, and under no circumstances shall dLife 's acceptance of any Advertisement be considered an endorsement of the product(s) and/or service(s) advertised or for the company that manufactures, distributes, or promotes such product(s) or service(s).
   
2. dLife will not accept advertising that, in dLife 's opinion, is not factually accurate and in good taste. dLife will not permit at any time the placement of any advertising for illegal or objectionable products. Advertising must not contain fraudulent, deceptive, or offensive material, including material that misrepresents, ridicules, or attacks an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation, or handicap.
   
3. Advertising must not be related to any of the following: distilled spirits, firearms, ammunition, fireworks, gambling, pornography, tobacco, or the simulation of news or an emergency.
   
4. Advertisers must only offer products or services, which are readily available for purchase at the advertised price (with noted tax and delivery fees). The advertising must also clearly identify the advertiser. Any advertising that could be misconstrued as editorial content will be clearly labeled as advertising.
   
5. dLife recognizes and maintains a distinct separation between advertising content and editorial and decision-making content. All advertising content in dLife shall be clearly and unambiguously identified as such, and dLife will not run any advertising that is not so identified. On a dLife website --clicking on the ad will link you to an advertiser's site, to relevant information on dLife, or to a sponsor's content on dLife. Sponsored content areas are labeled as being sponsored and the name of the sponsoring entity is displayed.
   
6. dLife retains the exclusive right to determine the way in which any and all search results for specific information by keyword or topic are displayed on a dLife website. dLife search results are not influenced based on monetary incentives provided by advertisers or sponsors. If sponsored content appears in the displayed search results, it is labeled as "Sponsored" so that users can make informed decisions about the content they wish to view. In addition, dLife provides a separate area on the search results page labeled "From Our Sponsors" in which sponsors and advertisers may purchase space to list their content or advertising.
   
7. dLife reserves the right to reject, cancel, or remove at any time any advertising from dLife for any reason and will provide prompt notice to the advertiser upon rejection, cancellation, or removal of any advertising, together with an explanation following the rejection, cancellation, or removal. dLife also reserves the right to determine the appropriate placement of advertising on an dLife website.
   
8. It is the responsibility of the advertiser to comply with all applicable domestic and foreign laws, including applicable laws and regulations of regulatory bodies. This includes pharmaceutical advertising to physicians and consumers that must be in compliance with FDA guidelines for direct to physician (DTP) and direct to consumer (DTC) advertising.
   
9. No advertising shall be permitted which may injure the good name or reputation of dLife or the dLife website.