Engaging Seniors in Behavior Change: No Barriers if Customization Rules

Read more here ยป
 
dLife Healthcare Solutions

Evidence

dLife has demonstrated positive and direct impact on health outcomes, disease engagement, and self-care behavior.

In 2011, Humana, one of the nation's leading health and well-being companies, partnered with dLife Healthcare Solutions, to unveil a diabetes self-care program known as MyDiabetesPathSM. The program was designed to engage Medicare Advantage members through a multi-channel, multi-media intervention that leveraged dLife's content and online resources to promote better self-management of diabetes and drive towards quality outcomes.

With a focus on improving diabetes self-management and control by building awareness, engagement and education, MyDiabetesPathSM has helped participants to adopt and sustain effective diabetes self-care behaviors at their own pace.

Clinical outcomes from the pilot, based on medical claims for members enrolled versus a control group, show positive results:

  • 7% improvement in LDL screening
  • 9% improvement in blood sugar screening
  • 7 % improvement in eye exams
  • 6 % improvement in kidney disease monitoring

Since the expanded roll-out began in 2012, interest in the program has been high, with tens of thousands of new enrollees each quarter and enrollment trending above the 20% goal.

 

Geisinger Health System, the highly regarded, integrated delivery network in central PA, partnered with dLife to examine the comparative effectiveness of a dLife multi-dimensional, digital lifestyle intervention vs. usual care. The study, a randomized, controlled trial of dLife's type 2 diabetes intervention, called TIDES (Technology Intervention for Diabetes Engagement and Self-Care), tested the impact of a dosed and longitudinal intervention built on the dLife Engagement Platform.

The TIDES study showed the power of dLife interventions to engage individuals, increase knowledge, and change behavior.

The findings:

  • > 75% of participants engaged with 50% having significant engagement
  • 200% increase in diabetes knowledge in intervention vs. control (p=0.028)
  • Significant improvement in 9 of 11 knowledge-and-behavior variables for intervention with no improvement for controls (Partners in Health instrument) (P=0.5)
  • 200% increase in blood glucose testing rate in intervention vs. control (p=0.035)
  • 4.5:1 ROI impact on treatment costs (based on HbA1c decrease impact on complications risk reduction)
  • Among those with drop in 6-month A1C
      TIDES 48/88 Controls 18/37 P-Value
    Change A1C* IQR -0.8
    (-1.5, -0.3)
    -0.3
    (-0.4, -0.2)
    0.029
    ITT Analyses: no differences at statistical significance

The TIDES study demonstrated that dLife interventions deeply engage users through a dosed curriculum, a structured and entertaining experience, and consistent motivational messaging. Topics were introduced, presented, and reinforced via multiple technologies, including email, video, quizzes, and forum topics to interactively engage participants with diabetes self-care skills.

TIDES results have been presented at the American Diabetes Association, American Association of Diabetes Educators, and Care Continuum Alliance 2011 annual conferences.

 

Crossix Rx Analysis of dLife Members โ€” Heavy treaters, who become even more engaged after dLife involvement.

Findings: dLife audience more likely to progress to new treatment and show greater persistency.

 

ComScore Site Metrics

Findings:
Key indicator of content stickiness โ€” page views per visitor โ€” is significantly higher for dLife.com as compared to other diabetes content environments.

 

Brand Value Study

Findings: dLife is a trusted, innovative brand that reminds people of someone they'd want to spend time with.

 

About dLife

dLife is the number-one community network and resource for millions of people with diabetes, their caregivers, and healthcare providers. dLife engages this growing population in positive and proactive self-care across a variety of media channels. Its award-winning outlets include dLife.com, the leading online diabetes destination, attracting over one million unique visitors each month and featuring the widest and deepest variety of original content and resources anywhere; dLifeTV, the only TV series dedicated to people with diabetes, with almost half a million viewers, airing every Sunday on CNBC (7 p.m. ET); popular mobile applications; as well as other consumer and professional programs driving proactive diabetes self-management. dLife has been recognized with numerous media and editorial awards.

dLife Healthcare Solutions applies evidence-based content and technology solutions built specifically for health plans and healthcare providers who want to engage their diabetes populations as consumers of their own healthcare and owners of their own condition. dLife has demonstrated positive and direct impact on health outcomes via a recently completed randomized trial performed by the Geisinger Healthcare System.

Join dLife on Facebook or follow dLife on Twitter.

 

Our award-winning assets:

dLife has won numerous awards for our technology and content excellence, developed and evolved over years, used by millions of people with diabetes every day.

telly_award

Twenty-six Telly Awards
(formerly Cable Ace Awards)

web_marketing_association-award

Best Health Website &
Healthcare Standard of Excellence

freddie_awards

Winner - FREDDIE
Award in Diabetes Category

mmm_award

Best Healthcare
Website

dtc_award

Best Health Condition
Website

health_info_awards

Twenty-five National Health
Information Awards

ehealthcare-award

Gold and Silver Winner for Best Health/Healthcare
Content

cine-award

Winner - CINE
Golden Eagle Award

sia_award

Bronze Winner Best
Health/Lifestyle Website

w3_awards

Five W3 Awards
for dLIfe.com

webby-award

Webby Nomination '08 & '09

emmy-award

Emmy Nomination '08

emmy-award

Silver Winner Best Mobile App for Chronic Disease Management

emmy-award

'14 Outstanding Achievement for Health/Nutrition & Education; '08 Healthcare

emmy-award

Seven Web Health Awards