| Spokespeople Bios:  Howard Steinberg Founder Steinberg is a career marketer and entrepreneur who has lived with type 1 diabetes for most of his life. He formed dLife believing that if he could get the "diabetes monster" under control, then others could too if they had access to a more engaging, one-stop practical lifestyle resource and community. He believed that taking a more consumerized approach to self-care behavior change fills a huge gap in care and the marketplace. Steinberg began his career in brand and marketing management mainly at the Pepsi Cola Company. In 1989 he founded Source Marketing which rapidly became a leader in the promotional marketing industry, serving such clients as AOL, HBO, Procter & Gamble, Mattel, American Express, and other Fortune 500 companies. The agency has been honored with industry distinction and was consistently ranked among the country's top 50 by Advertising Age Magazine. In 1998, Steinberg sold a majority stake in Source to marketing services company MDC Corporation (NASDAQ: MDCA), remaining with the company as its CEO until 2005 upon the launch of dLife. Steinberg received a B.S. degree in Management and an MBA in Marketing from New York University. He serves on several for- and non-profit boards.  Sean Foster CEO Sean brings to dLife a proven track record of building compelling consumer experiences and empowering behavior modification by leveraging technology and digital products. Sean joins dLife from Avon Products, Inc. where he was President, Online. At Avon, Sean was responsible for a $120mm consumer e-commerce business, digital strategy for the consumer and the Representative and lead generation businesses. Prior to Avon, Sean was the Chief Marketing Officer for The Gilt Groupe. In that capacity, Sean delivered hyper sales growth and led the product innovation of the consumer e-commerce experience through the development of the flash sales model. Prior to joining Gilt, Sean served in a number of executive roles with Weight Watchers International over seven years. Early in his time at Weight Watchers, he was the Vice President of Marketing for WeightWatchers.com. He was responsible for all US, UK, Canada, Germany, and Australia sales and marketing for the online division. In four years, Sean helped generate over 2 million signups for the online subscription business. His last role was as General Manager of Weight Watchers Canada Ltd where he built a national owned and operated model for the meetings business. Before Weight Watchers, Sean led the marketing efforts for ndb.com (National Discount Brokers), a subsidiary of Deutsche Bank, as Managing Director of Marketing from the re-launch of the brand through the sale of the business to Ameritrade. Ndb.com was ranked the number one online stock broker by Money Magazine and Barron's. The early portion of Sean's career was in various sales and marketing roles in the travel industry, including brand manager for Club Med. Sean attended New York University.  Phyllis Schneble EVP, Marketing & Sales Phyllis joined dLife in 2006 after a 20+ year career as a consumer marketer developing brand strategies, launching multi-million dollar advertising campaigns, and creating targeted marketing programs using database, segmentation, and ROI analytics. She honed her marketing skills at some of the most prestigious New York advertising agencies including J. Walter Thompson, Ogilvy & Mather and Foote Cone & Belding on client categories ranging from technology to automotive to financial services to healthcare. In 1996, Phyllis saw the advent of Direct To Consumer advertising and decided to focus exclusively on the healthcare field. Since then she has worked with Eli Lilly launching the award winning Cymbalta "Depression Hurts" campaign, Roche Laboratories creating the groundbreaking grass roots "Bruises" campaign for Pegasys, Bristol-Myers Squibb (Glucophage), Ciba-Geigy (Estradrem & Vivelle), Bayer, Knoll Pharmaceuticals (Meridia), and Alcon Labs across a number of conditions, including depression, ADD, anxiety, obesity, menopause, Hepatitis C, and Parkinson's disease. Beyond work, Phyllis finds the time to chair the Author Visit Committee at her children's schools bringing award winning authors into the school system, plus she presides as Junior Warden on the Vestry Board of her church. Phyllis earned a BA in English from Smith College and is proud to be an Alumni Career Liaison for Smith graduates looking to start a career in advertising. She lives in Fairfield, Connecticut with her husband and three children. |