Founder
Steinberg is a career marketer and entrepreneur who has lived with type 1 diabetes for most of his life. He formed dLife believing that if he could get the "diabetes monster" under control, then others could too if they had access to a more engaging, one-stop practical lifestyle resource and community. He believed that taking a more consumerized approach to self-care behavior change fills a huge gap in care and the marketplace.
Steinberg began his career in brand and marketing management mainly at the Pepsi Cola Company. In 1989 he founded Source Marketing which rapidly became a leader in the promotional marketing industry, serving such clients as AOL, HBO, Procter & Gamble, Mattel, American Express, and other Fortune 500 companies. The agency has been honored with industry distinction and was consistently ranked among the country's top 50 by Advertising Age Magazine. In 1998, Steinberg sold a majority stake in Source to marketing services company MDC Corporation (NASDAQ: MDCA), remaining with the company as its CEO until 2005 upon the launch of dLife.
Steinberg received a B.S. degree in Management and an MBA in Marketing from New York University. He serves on several for- and non-profit boards.
CEO
Sean brings to dLife a proven track record of building compelling consumer experiences and empowering behavior modification by leveraging technology and digital products. Sean joins dLife from Avon Products, Inc. where he was President, Online. At Avon, Sean was responsible for a $120mm consumer e-commerce business, digital strategy for the consumer and the Representative and lead generation businesses. Prior to Avon, Sean was the Chief Marketing Officer for The Gilt Groupe. In that capacity, Sean delivered hyper sales growth and led the product innovation of the consumer e-commerce experience through the development of the flash sales model.
Prior to joining Gilt, Sean served in a number of executive roles with Weight Watchers International over seven years. Early in his time at Weight Watchers, he was the Vice President of Marketing for WeightWatchers.com. He was responsible for all US, UK, Canada, Germany, and Australia sales and marketing for the online division. In four years, Sean helped generate over 2 million signups for the online subscription business. His last role was as General Manager of Weight Watchers Canada Ltd where he built a national owned and operated model for the meetings business.
Before Weight Watchers, Sean led the marketing efforts for ndb.com (National Discount Brokers), a subsidiary of Deutsche Bank, as Managing Director of Marketing from the re-launch of the brand through the sale of the business to Ameritrade. Ndb.com was ranked the number one online stock broker by Money Magazine and Barron's. The early portion of Sean's career was in various sales and marketing roles in the travel industry, including brand manager for Club Med.
Sean attended New York University.
General Manager, Healthcare Solutions
Prior to joining dLife, Adam, co-founder and former president of DPS Health, an innovator in digital and mobile based obesity interventions, was involved in the development of health benefits and cost savings technology solutions that engage patients to take control of heir own health for nearly a decade.
Kaufman received a B.S. in Economics from the Wharton School at the University of Pennsylvania, and a B.A.S. in Systems Engineering from the University of Pennsylvania. Upon graduating, he received a Fulbright Scholarship for work and study in Mexico. He completed his Ph.D. in Applied Economics with a focus on micro-economic models of health behavior choice from the University of Southern California. He is also an adjunct assistant professor at the University of Southern California, where he teaches Health Economics.
EVP, Marketing & Sales
Phyllis joined dLife in 2006 after a 20+ year career as a consumer marketer developing brand strategies, launching multi-million dollar advertising campaigns, and creating targeted marketing programs using database, segmentation, and ROI analytics. She honed her marketing skills at some of the most prestigious New York advertising agencies including J. Walter Thompson, Ogilvy & Mather and Foote Cone & Belding on client categories ranging from technology to automotive to financial services to healthcare.
In 1996, Phyllis saw the advent of Direct To Consumer advertising and decided to focus exclusively on the healthcare field. Since then she has worked with Eli Lilly launching the award winning Cymbalta "Depression Hurts" campaign, Roche Laboratories creating the groundbreaking grass roots "Bruises" campaign for Pegasys, Bristol-Myers Squibb (Glucophage), Ciba-Geigy (Estradrem & Vivelle), Bayer, Knoll Pharmaceuticals (Meridia), and Alcon Labs across a number of conditions, including depression, ADD, anxiety, obesity, menopause, Hepatitis C, and Parkinson's disease.
Beyond work, Phyllis finds the time to chair the Author Visit Committee at her children's schools bringing award winning authors into the school system, plus she presides as Junior Warden on the Vestry Board of her church. Phyllis earned a BA in English from Smith College and is proud to be an Alumni Career Liaison for Smith graduates looking to start a career in advertising. She lives in Fairfield, Connecticut with her husband and three children.
Chief Financial Officer
Todd brings over 20 years of financial management experience in technology driven companies and building and investing in venture and private equity based business. He most recently headed finance and operations as CFO of DFA Capital Management, Inc., an enterprise software and professional services company, which provided extensive analytics to senior executives of large insurance companies and asset managers. While there, he was instrumental in building and ultimately driving the acquisition of DFA by Conning Inc.
Prior to DFA Capital Management, Todd held a leadership position at Eventra, helping to grow the enterprise software firm, and was Principal in two venture capital firms — Trinity Capital and Harbour Investment Corporation.
EVP, Technology
Sid has over 20 years of experience in implementing technical solutions at organizations, including Siemens Corporation, Itochu International, Town Sports International/New York Sports Clubs, and Columbia House. He has led multi-national development teams in building massive web-based applications. In his prior role, Sid led the several year development of an ad server which serves more than 100,000 targeted ads per second.
Sid holds a B.S. in Technology and Marketing from NYU and an Executive MBA from Hofstra University.
Corporate Leadership:
Advisory Board | Board of Directors | Executive Team