Leadership: Executive Team
Sean Foster
Sean Foster
CEO

Sean brings to dLife a proven track record of building compelling consumer experiences and empowering behavior modification by leveraging technology and digital products. Sean joins dLife from Avon Products, Inc. where he was President, Online. At Avon, Sean was responsible for a $120mm consumer e-commerce business, digital strategy for the consumer and the Representative and lead generation businesses. Prior to Avon, Sean was the Chief Marketing Officer for The Gilt Groupe. In that capacity, Sean delivered hyper sales growth and led the product innovation of the consumer e-commerce experience through the development of the flash sales model.

Prior to joining Gilt, Sean served in a number of executive roles with Weight Watchers International over seven years. Early in his time at Weight Watchers, he was the Vice President of Marketing for WeightWatchers.com. He was responsible for all US, UK, Canada, Germany, and Australia sales and marketing for the online division. In four years, Sean helped generate over 2 million signups for the online subscription business. His last role was as General Manager of Weight Watchers Canada Ltd where he built a national owned and operated model for the meetings business.

Before Weight Watchers, Sean led the marketing efforts for ndb.com (National Discount Brokers), a subsidiary of Deutsche Bank, as Managing Director of Marketing from the re-launch of the brand through the sale of the business to Ameritrade. Ndb.com was ranked the number one online stock broker by Money Magazine and Barron's. The early portion of Sean's career was in various sales and marketing roles in the travel industry, including brand manager for Club Med.

Sean attended New York University.

Howard Steinberg
Howard Steinberg
Founder

Steinberg is a career marketer and entrepreneur who has lived with type 1 diabetes for most of his life. He formed dLife believing that if he could get the "diabetes monster" under control, then others could too if they had access to a more engaging, one-stop practical lifestyle resource and community. He believed that taking a more consumerized approach to self-care behavior change fills a huge gap in care and the marketplace.

Steinberg began his career in brand and marketing management mainly at the Pepsi Cola Company. In 1989 he founded Source Marketing which rapidly became a leader in the promotional marketing industry, serving such clients as AOL, HBO, Procter & Gamble, Mattel, American Express, and other Fortune 500 companies. The agency has been honored with industry distinction and was consistently ranked among the country's top 50 by Advertising Age Magazine. In 1998, Steinberg sold a majority stake in Source to marketing services company MDC Corporation (NASDAQ: MDCA), remaining with the company as its CEO until 2005 upon the launch of dLife.

Steinberg received a B.S. degree in Management and an MBA in Marketing from New York University. He serves on several for- and non-profit boards.

Todd Colwell
Todd Colwell
Chief Financial Officer

Todd brings over 20 years of financial management experience in technology driven companies and building and investing in venture and private equity based business. He most recently headed finance and operations as CFO of DFA Capital Management, Inc., an enterprise software and professional services company, which provided extensive analytics to senior executives of large insurance companies and asset managers. While there, he was instrumental in building and ultimately driving the acquisition of DFA by Conning Inc.

Prior to DFA Capital Management, Todd held a leadership position at Eventra, helping to grow the enterprise software firm, and was Principal in two venture capital firms — Trinity Capital and Harbour Investment Corporation.

Sid Fein
Sid Fein
EVP, Technology

Sid has over 20 years of experience in implementing technical solutions at organizations, including Siemens Corporation, Itochu International, Town Sports International/New York Sports Clubs, and Columbia House. He has led multi-national development teams in building massive web-based applications. In his prior role, Sid led the several year development of an ad server which serves more than 100,000 targeted ads per second.

Sid holds a B.S. in Technology and Marketing from NYU and an Executive MBA from Hofstra University.

Monica Dennis
Monica Dennis
Managing Editor

With over 20 years in the world of journalism and editing, Monica has been a part of dLife since 2005. Starting as Editorial Assistant, she quickly rose to become one of the senior editors and eventually head of the Editorial team. Previously, Monica worked in direct marketing as a copy editor for Trilegiant Corporation. She also spent many years in journalism as a copy editor for the Connecticut Post newspaper where she not only edited the A-section news, but paginated the news and features pages as well. Monica's journalism, writing, and editing experience is balanced by her experience in social service settings. She has worked directly with people in times of crisis at the Bridge Fund program, a part of FSW Inc. in Bridgeport, CT, and via the Bridgeport Hospital chaplain internship program.

Monica holds a B.A. in English from Longwood College (now University) in Farmville, VA, and has completed coursework for her M.A. in Religious Studies at Sacred Heart University in Fairfield, CT. She lives in Stratford, CT with her husband and two children.

Corporate Leadership:
Our Founder | Advisory Board | Executive Team