Privacy Policy - - It's Your Diabetes Life

dLife values the privacy of all of our users. We take very seriously the need to respect and protect your privacy and the security of the information you share with us. This privacy policy is intended to inform you about how your personally identifiable information ("PII") and other information is collected on dLife (, and,,, and used by us in operating the Website.

This privacy policy applies only to information collected online through the site and does not apply to the practices of companies that dLife does not own or control. Please note that we supply content to other Websites who promote our products. You will always know when dLife is collecting your information, as our privacy policy will be linked from that page. This information is not shared with any third party Websites. Please read this Policy carefully. Should any questions arise about this Policy or our data collection, use or disclosure practices, please contact us in any of the ways listed at the end of this Policy.

dLife has been awarded TRUSTe's Privacy Seal signifying that this privacy policy and practices have been reviewed by TRUSTe for compliance with TRUSTe's program requirements including transparency, accountability and choice regarding the collection and use of your personal information. The TRUSTe program covers only information that is collected through our Websites: and TRUSTe's mission, as an independent third party, is to accelerate online trust among consumers and organizations globally through its leading privacy trustmark and innovative trust solutions. If you have questions or complaints regarding our privacy policy or practices, please contact us at if you are not satisfied with our response you can contact TRUSTe here.

The TRUSTe program does not cover information that may be collected through mobile applications.

How our site works

dLife offers visitors the opportunity to browse the Website and use certain features on the Website. By using the Website, you consent to the collection and use of your PII by dLife as described herein. We may update this privacy policy to reflect changes to our information practices. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

How we collect and use your Personally Identifiable Information

dLife does not require you to provide us with any PII in order to use the Website. Unless you provide PII to dLife through the Website, we will not collect any PII from you. However, in order to sign up for newsletters, qualify for offers from marketing partners, participate in sweepstakes, and participate in certain features like message boards and other chat features, you will need to provide certain PII to us (for example: your name, physical address, email address, date of birth, personal health information). We use this data to tailor your site experience, display relevant content, and display the content according to your preferences. dLife also tracks and collects aggregate behavioral information regarding how visitors use our Website, the areas of our Website that are visited, geo-location, browser operating system, domain names, access times, and referring Website addresses. This information is used for analyzing the use of our resources, troubleshooting problems, preventing fraud, and improving our services.

We may use information collected in numerous ways, including, but not limited to:

  • Targeted and relevant advertising
  • Providing personalized information via electronic delivery and/or postal mail
  • Providing general and administrative information about membership
  • Feedback on editorial, marketing, and promotional purposes
  • Targeting advertising messages to visitors using dLife third party technology partners once visitors leave
  • To inform you of other services or Websites available from dLife or its affiliates
  • Providing contact information to dLife marketing partners that you have explicitly authorized us to share your information with, and whose offers you have elected to receive via electronic delivery, telemarketing and direct mail; or other businesses that provide food products or other services that may be beneficial for, or are developed specifically for, people with diabetes.
  • Contacting visitors about account status and changes to the Terms and Conditions, Privacy Policy, Terms of Use and other policies and agreements

When you sign up on the dLife Website, you may receive email communications from dLife and dLife's marketing partners that are specific to diabetes-related products or services, and which may use the words "diabetes," "diabetic" or other indicators that the recipient may be a person with diabetes. If you do not wish to receive such communications, then you may deactivate your account.

You may choose to stop receiving our newsletter or marketing email by following the unsubscribe instructions included in these emails or you can contact us at

Visitors who have provided personally identifiable information may elect to have their data deactivated from our files, or kept from being used for purposes other than the service requested, by following the instructions described in the "Contact Us" section of this policy. If you elect to have your data deactivated from our files this will compromise your future ability to log into

Once you have registered we give you the option to create a profile with more detailed information. Please be aware that any information you select to include in your profile will be publicly available to other users of the site and other users may contact you with unsolicited messages. dLife is not responsible for the personal information that you select to include in your public profile. You may at anytime change your privacy settings by logging into your account and choosing My Profile, and then choose My Settings. We will share your personal information with third parties only in the ways that are described in this privacy policy.

We may provide your personal information to companies that provide services to help us with our business activities (e.g., to provide email newsletters). These companies are authorized to use your personal information only as necessary to provide these services to us.

When you sign up on the dLife website, you may receive email communications from dLife and dLife's marketing partners that are specific to diabetes related products or services, and which may use the words "diabetes," "diabetic" or other indicators that the recipient may be diabetic. If you do not wish to receive such communications, then you may deactivate your account.

When You Place an Order

When you place an order on our Website, we collect your name, email address, mailing address, credit card number, and expiration date. The personally identifiable information we collect when you place an order on our Website may be used for any of the following purposes: (1) to fulfill your requests for products and services; (2) to notify you of order, delivery, and shipment statuses; (3) to provide you with offers from dLife; (4) to contact you when necessary; (5) to review Website usage and operations; (6) to address problems with the Website, our business, or our products and services; and (7) to protect security or integrity of the Website and our business.

Your personal information may be shared with reputable third-party associates of dLife who work with us to provide products and services to our customers.

dLife shares information with third-party intermediaries for shipping and billing purposes, and with other third-party intermediaries who provide a service for dLife to help us operate our business and the Website, or administer activities on our behalf. These companies do not retain personal information or share it with any other parties. These companies may include but are not limited to Braintree Payments, Magento, United Parcel Service, Federal Express, Visa, Mastercard, Discover, American Express, and others.

dLife may also provide aggregate statistics about our customers, sales, traffic patterns, and related Website information to reputable third-party vendors.

dLife does not share credit card information with third parties.


Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at  In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Customer Testimonials/Comments/Reviews

We post customer testimonials/comments/reviews on our Website, which may contain personally identifiable information. We do obtain the customer's consent via email prior to posting the testimonial to post their name along with their testimonial.


We partner with a third party ad network to either display advertising on our Web site or to manage our advertising on other sites. Our ad network partner uses cookies and Web beacons to collect non-personally identifiable information about your activities on this and other Web sites to provide you targeted advertising based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by clicking here. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

Content and Advertising

dLife content is not influenced by advertisements or any other commercial influence.

Legal Disclosure

We will also release your PII to third parties if we believe the release of such information is necessary (i) to comply with the law (e.g. a legal process or a statutory authorization), (ii) to protect or enforce our rights, or (iii) as part of a reorganization, consolidation, merger, or transfer of substantially all of the assets of dLife.

Surveys or Contests

From time-to-time we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).

Updating/Accessing/Amending/Correcting Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, amend, delete/remove or deactivate it by making the change on our member information page or by emailing our Customer Support at

Please note that users cannot update or delete previously submitted information on If your information (such as your email address) should change, we ask that you re-submit a registration form or request.

Cookies and other tracking technologies

We also may collect anonymous and aggregate information from you about your preferences in navigating the Website by using cookies, action tags, and other methods. Cookies are small text files that identify your computer. We may use cookies to, among other things, monitor Website usage, customize Website features, and identify your computer's operating system and browser, and complete transactions. An action tag is a small, graphic image on a webpage that is designed to allow a Website owner or a third party to monitor who is visiting a Website by collecting the IP address of the computer to which the tag is sent, the URL of the webpage that the tag comes from and the time that such webpage was viewed. Tags may be associated with cookie information. We may also use such non-PII for promotional purposes.

If you do not want us to track such non-PII about you, you can set your browser to warn you before accepting cookies and refuse cookies when your browser alerts you to their presence. You can also adjust the settings in your browser to refuse all cookies. Please keep in mind that if you make such adjustments, you may not be able to use certain features of the Website.

Web beacons

Our Web pages contain electronic images known as Web beacons (sometimes called single-pixel gifs) and are used along with cookies to compile aggregated statistics to analyze how our site is used and may be used in some of our emails to let us know which emails and links have been opened by recipients. This allows us to gauge the effectiveness of our customer communications and marketing campaigns

3rd Party Tracking

The use of cookies by our partners is not covered by our privacy policy.  We do not have access or control over these cookies.  Our partners use session ID and persistent cookies to serve related advertising messages to you. 

Our third party partners employ clear gifs (a.k.a. Web Beacons/Web Bugs), images, and scripts that help them better manage content on our site. We do not tie the information gathered to our Customers' or Users' personally identifiable information.


We care about the safety and security of your PII. We use industry-standard technology to keep your personal information and information you have entered into our site as secure as possible. We have also put in place privacy protection control systems designed to ensure that your personal data remains safe and private. When you enter sensitive information (Personal Health Information) on our order forms, we encrypt the transmission of that information using secure socket layer technology (SSL).

Please note that dLife will never request your personal information by sending e-mails. We only collect such information on our Website. If you receive an e-mail solicitation purporting to be from us, please do not respond to it. Instead, please contact us immediately at

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.


dLife does not knowingly collect PII from anyone under thirteen (13) years of age.

Links to other Web Sites

dLife may provide links to other Websites or resources of possible interest to you. Because we do not control unaffiliated Websites to which we provide links, the collection and use of your PII and other information by such Websites shall be subject to the policies and procedures of such Websites and not this privacy policy.

Social Media Widgets

Our Web site includes Social Media Features, such as the Facebook and Twitter buttons and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

Contact us

If you have questions or concerns about any of our information collection or handling practices, or if you wish to change or remove any PII provided to us, please contact us by e-mail at or by postal mail at dLife, a LifeMed Media, Inc., 101 Franklin Street, Westport, CT 06880 ATTN: Member Services.

User Agreement

Your access to and use of the Site requires acceptance of dLife's User agreement. Read more about our User Agreement here.

Last Modified Date: April 08, 2014

All content on is created and reviewed in compliance with our editorial policy.

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