dLifeTV– Your Diabetes Life – Premieres on TiVoCast
DIABETES – EPIDEMIC IMPACTING 81 MILLION AMERICANS – TO BE FOCUS OF FIRST HEALTH-BASED CONTENT TO DEBUT ON TIVOCAST TO KICK-OFF NOVEMBER, NATIONAL DIABETES MONTH
Providing Critical Information on How to Manage Diabetes and Live Life to its Fullest
November 7, 2006 (Westport, CT) – For people across the country living with diabetes, there is now a more direct and personal way than ever to get vital, potentially life-saving information and inspiration: programming full of strategies for surviving and thriving delivered directly to their television sets through TiVo’s innovative TiVoCast service.
dLifeTV, the world’s first and only national TV program airing every Sunday on CNBC dedicated solely to enhancing the lives of those living with diabetes, will become the first health-based content provider for the TiVoCast service. TiVo, the creator of and a leader in television services for digital video recorders (DVR), launched the TiVoCast service earlier this year, which delivers broadband video directly to the television sets of TiVo® service subscribers. TiVoCast turns Web video into television by bringing powerful broadband content previously available only on the PC to the TV set.
dLifeTV, the award-winning show dedicated to people with diabetes, prediabetes, and their caregivers -- 81 million in all -- will now be available on television with the click of the TiVo remote at any time of the day or night – providing viewers with the ability to watch the program whenever they want. dLife will be available at no additional charge to all TiVo subscribers with broadband-connected Series2™ and Series3™ boxes. This will complement dLife.com, the leading diabetes web portal, where dozens of diabetes video streams can be viewed.
“dLife’s main objective is to change the direction of the downward diabetes spiral in America today,” said Howard Steinberg, Creator and CEO of dLife. “We are putting our programming at the community’s fingertips and TiVoCast will be a huge asset in reaching so many more people with diabetes. If you have a loved one with diabetes, TiVo should be on your ‘must buy list’ this holiday season. With an American population of almost 22 million living with diabetes, and hundreds of millions more at risk, it is clear that programming that emphasizes community and helps those living with the disease manage their day-to-day lives fills a critical need.”
dLifeTV is the first and only national weekly lifestyle series devoted to living with diabetes and http://www.dLife.com is the largest independent website with diabetes information. The dLife.com Viewing Room of original streaming video content offers unique and entertaining diabetes information for people with diabetes, with prediabetes, or who have a family member with diabetes. dLifeTV airs every Sunday evening on CNBC at 7:00PM ET, 6:00PM CT, and 4:00PM PT. dLifeRadio is also heard on stations around the country and on XM satellite radio.
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