Press Release
September 12, 2006—for immediate release

Rodeo Wrestler Chutes with Diabetes-on dLifeTV

Luke Branquinho, a World Champion Steer Wrestler, reveals his tricks to triumphing over diabetes on national television this coming Sunday.  Learn how this tough cowboy has lassoed diabetes to the ground along with angry steers putting him on top of America’s grueling professional rodeo circuit

Luke takes center arena this Sunday (September 17, 2006) on dLifeTV on CNBC at 7:00PM ET.  Branquinho is passionate about facing the challenges that allow him to come out of the chute to wrestle steers, shots and diabetes. Luke reminds us that the spirit of the Old West is alive and well, and embodied in this modern day cowboy who travels the road, faces daily struggles and keeps the American spirit shining brightly.

About LifeMed Media and dLife - For Your Diabetes Life
LifeMed Media, Inc., is the first multimedia healthcare marketing company focused on aggregating and organizing chronic disease populations as lifestyle or affinity marketing groups — a breakthrough approach. dLife - For Your Diabetes Life is a division of LifeMed Media. dLife represents the first integrated media network for the estimated 21 million people living with diabetes, plus their families and those at risk of developing diabetes — some 80 million in all. dLife provides expert information, insight, advice, and inspiration to this group through dLifeTV,, dLifeRadio, and dLifeDirect. For further information about dLife and diabetes, visit

Photo of Luke Available
Press Contact:
Tom Karlya