Press Release
August 30, 2006—for immediate release

So You Think You’re A Celebrity Trivia Wiz? dLifeTV Features TV and Film’s Neglected Heroes

This Sunday, actor Jim Turner (best known for HBO's Arli$$) tests your television trivia talent while honoring the often-neglected heroes of the diabetes community: healthcare professionals and caregivers.  Sure, anyone can remember the superheroes of TV and film, but Turner's "Diabetes Toolbox" is full of the unsung heroes, the sidekicks, and even the sidekick's sidekicks.

So if you think that you or someone you know is a celebrity trivia genius, tune into dLifeTV this Sunday (September 3, 2006) on CNBC at 7:00PM ET/4:00PM PT and rediscover Susan, the ill-fated fiancé of Seinfeld's George Costanza; Jeffrey Rosso the high school guidance counselor from Freaks and Geeks; Spin City's Carter Sebastian Heywood and many others who team up to remind you that they exist and deserve their own kind of special recognition--just like diabetes caregivers!

About LifeMed Media and dLife - For Your Diabetes Life
LifeMed Media, Inc. is the first multimedia healthcare marketing company focused on aggregating and organizing chronic disease populations as lifestyle— a breakthrough approach. dLife - For Your Diabetes Life is a division of LifeMed Media. dLife represents the first integrated media network for the estimated 21 million people living with diabetes, plus their families and those at risk of developing diabetes — some 80 million in all. dLife provides expert information, insight, advice, and inspiration to this group through dLifeTV,, dLifeRadio, and dLifeDirect. For further information about dLife and diabetes, visit

Press Contact:
Tom Karlya