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dLife Partners with Wal-Mart to Help Bring Diabetes Aware & Care to Millions of Shoppers

(August 1, 2006, Westport, CT) dLife, the multimedia education network for the diabetes community, announced it has formed a partnership with Wal-Mart to help elevate awareness and improved care for people with diabetes.

For six weeks this August, September and October, dLife will be part of the Wal-Mart and SAM’S CLUB Diabetes Aware & Care program occurring at over 2200 store locations.

dLife will assist Wal-Mart by providing in-store diabetes education, a valuable membership offer for Wal-Mart customers, dLifeTV video airings and much more.  dLife CEO Howard Steinberg believes this is a prime example of responsible entities coming together for a common goal.  “Wal-Mart has a long history of providing a major service to America’s diabetes population, including screening millions for diabetes over the past few years.  It is critical to reach people in their daily habit stream to make them more aware about diabetes and help educate and motivate those with diabetes to better care for themselves.  We feel it is an honor to be Wal-Mart’s partner in this important effort.”

About dLife and dLifeTV
dLife is the first and only multimedia platform for information, inspiration, and connection to help people with diabetes manage their challenging condition and live long and healthy lives. dLifeTV, the first weekly lifestyle talk show about diabetes, is produced by dLife and airs Sunday evenings on CNBC at 7:00PM ET, 6:00PM CT, and 4:00PM PT. dLifeRadio is heard around the country and on XM satellite radio. is the largest independent website devoted to the diabetes lifestyle.