Press

Media Alert 
July 27, 2006—for immediate release

Hoop Stars Raise a Hoopla Fighting Diabetes and Heart Disease on dLifeTV

Basketball Hall of Fame Players Walt Frazier and Earl Monroe Talk About Their Best Defense

One has diabetes, one has a family ravaged by the complications of diabetes; both were basketball superstars in their day, both played on a championship team, both are in the hall of fame and both should be taking life easy.  But when it comes to battling diabetes, Walt Frazier and Earl ‘The Pearl’ Monroe are just at the ‘tip-off.’   Both will discuss their first-hand experiences with diabetes and heart disease this Sunday, July 30th at 7:00 PM ET on dLifeTV (on CNBC).  In conjunction with the American Heart Association’s “The Heart of the Matter” tour, the dynamic duo travel the United States to speak out on the right defense against diabetes and the serious heart complications that the disease can cause.

About LifeMed Media and dLife - For Your Diabetes Life
LifeMed Media, Inc., is the first multimedia healthcare marketing company focused on aggregating and organizing chronic disease populations as lifestyle or affinity marketing groups — a breakthrough approach. dLife - For Your Diabetes Life is a division of LifeMed Media. dLife represents the first integrated media network for the estimated 21 million people living with diabetes, plus their families and those at risk of developing diabetes — some 80 million in all. dLife provides expert information, insight, advice, and inspiration to this group through dLifeTV, dLife.com, dLifeRadio, and dLifeDirect. For further information about dLife and diabetes, visit www.dLife.com

Press Contact:
Tom Karlya
dLife
203.221.3453
karlya@dlife.com