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CONTACT: Tom Karlya at karlya@dlife.com or 203-221-3453.


LifeMed Media Announces New Board Member

Charles G. Berg  to Advise Healhcare Media Pioneer

WESTPORT, Conn., February 10, 2006  –  LifeMed Media Inc. (LMM)., the world’s first multi-media platform dedicated to disease education, today announced that Charles G. Berg has become a member of the Board of Directors.  Mr. Berg will advise LMM as the company enters its third year of operation. 

LMM Founder and CEO Howard Steinberg said, “We are pleased to welcome Chuck to our Board of Directors.  No one understands the healthcare industry better.  Chuck brings hands-on leadership skills to the table and I am sure that his counsel will prove invaluable as we go forward.”

LMM’s first venture is dLife – For Your Diabetes Life.  dLife reaches the 80+ million U.S. diabetes, pre-diabetes, and caregiver population.  dLife’s integrated media platform offers consumers a blend of medical information, education, entertainment, and community support through TV, radio, Web, direct mail, and live events. In just one year, dLife has been recognized by advertisers, professionals, and patients as a revolutionary new solution in healthcare information delivery and motivation.

Mr. Berg said, “Education and motivation are key components of the health care system.  dLife is an incredible resource for diabetes patients and providers.  It provides practical, relatable information that empowers patients to achieve their healthcare goals. At the same time, dLife has developed a thriving online community where patients can also get the peer support they need to recognize that they are not alone in their struggle.  The LMM model is an exciting advance in consumer medicine, and I am proud to join the Board of Directors of this worthwhile organization.”