dLife was established to address the overwhelming consumer need for real, practical solutions to the 24/7 challenge of managing diabetes vs. episodic clinical treatment.

dLife is all about diabetes in real life

• Empower self-management via creative consumer mechanisms
• Deliver engagement in consumer's daily life stream at point of need vs. point of care
• Consider the whole person - especially emotional, motivational, and practical needs

In other words, break out of the clinical box and put it in their hands.

Since it's inception in 2004, dLife has become the premiere platform to inform, inspire, and connect with millions of diabetes patients, consumers, and caregivers and in the process positively impact engagement and ultimately health outcome.

dLife's award-winning media outlets include dLife.com, the leading online diabetes destination attracting over one million unique visitors each month and featuring the widest and deepest variety of original content and resources anywhere; dLifeTV, the only TV series dedicated to people with diabetes with almost half a million viewers, airing every Sunday on CNBC (7 p.m. ET, 4 p.m. PT), dLife Mobile applications, and other consumer and professional programs driving proactive diabetes self-management with improved health outcome.

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