Spokespeople Bios:
 Howard Steinberg
Founder Steinberg is a career marketer and entrepreneur who has lived with type 1 diabetes for most of his life. He formed dLife believing that if he could get the "diabetes monster" under control, then others could too if they had access to a more engaging, one-stop practical lifestyle resource and community. He believed that taking a more consumerized approach to self-care behavior change fills a huge gap in care and the marketplace. Steinberg began his career in brand and marketing management mainly at the Pepsi Cola Company. In 1989 he founded Source Marketing which rapidly became a leader in the promotional marketing industry, serving such clients as AOL, HBO, Procter & Gamble, Mattel, American Express, and other Fortune 500 companies. The agency has been honored with industry distinction and was consistently ranked among the country's top 50 by Advertising Age Magazine. In 1998, Steinberg sold a majority stake in Source to marketing services company MDC Corporation (NASDAQ: MDCA), remaining with the company as its CEO until 2005 upon the launch of dLife. Steinberg received a B.S. degree in Management and an MBA in Marketing from New York University. He serves on several for- and non-profit boards.  Adam Kaufman, PhD
General Manager, Healthcare Solutions Prior to joining dLife, Adam, co-founder and former president of DPS Health, an innovator in digital and mobile based obesity interventions, was involved in the development of health benefits and cost savings technology solutions that engage patients to take control of heir own health for nearly a decade. Kaufman received a B.S. in Economics from the Wharton School at the University of Pennsylvania, and a B.A.S. in Systems Engineering from the University of Pennsylvania. Upon graduating, he received a Fulbright Scholarship for work and study in Mexico. He completed his Ph.D. in Applied Economics with a focus on micro-economic models of health behavior choice from the University of Southern California. He is also an adjunct assistant professor at the University of Southern California, where he teaches Health Economics.  Phyllis Schneble
EVP, Marketing & Sales Phyllis joined dLife in 2006 after a 20+ year career as a consumer marketer developing brand strategies, launching multi-million dollar advertising campaigns, and creating targeted marketing programs using database, segmentation, and ROI analytics. She honed her marketing skills at some of the most prestigious New York advertising agencies including J. Walter Thompson, Ogilvy & Mather and Foote Cone & Belding on client categories ranging from technology to automotive to financial services to healthcare. In 1996, Phyllis saw the advent of Direct To Consumer advertising and decided to focus exclusively on the healthcare field. Since then she has worked with Eli Lilly launching the award winning Cymbalta "Depression Hurts" campaign, Roche Laboratories creating the groundbreaking grass roots "Bruises" campaign for Pegasys, Bristol-Myers Squibb (Glucophage), Ciba-Geigy (Estradrem & Vivelle), Bayer, Knoll Pharmaceuticals (Meridia), and Alcon Labs across a number of conditions, including depression, ADD, anxiety, obesity, menopause, Hepatitis C, and Parkinson's disease. Beyond work, Phyllis finds the time to chair the Author Visit Committee at her children's schools bringing award winning authors into the school system, plus she presides as Junior Warden on the Vestry Board of her church. Phyllis earned a BA in English from Smith College and is proud to be an Alumni Career Liaison for Smith graduates looking to start a career in advertising. She lives in Fairfield, Connecticut with her husband and three children.  Paula Ford-Martin
Chief Content Officer Paula Ford-Martin is the author of The Everything Health Guide Diabetes (Adams Media) and a medical writer and editor who has published extensively on traditional and alternative medicine topics for patient, practitioner, caregiver, and industry audiences. She has authored numerous consumer health books, and her work also appears in a variety of textbooks, reference works, and other online and print publications. Prior to joining dLife, Paula was the editor and content producer for About Diabetes, part of the About.com network (a property of the New York Times Company). She holds an MA degree in writing from DePaul University and a BA in communications from Marquette University.  Dr. Nat Strand, MD
dLife Patient Champion and winner of The Amazing Race Dr. Nat Strand MD is an interventional pain management physician focused on a holistic, multi-disciplinary approach to patient care. She is currently an Assistant Professor in Clinical Anesthesiology, and a practicing physician of interventional pain management at USC Keck School of Medicine. Dr. Strand is committed to improving patients’ quality of life through a multi-disciplinary approach delivered with a personal touch. Her interest in medicine began at age 12 when she was diagnosed with type 1 diabetes. The doctors and nurses who, with compassion and humor, helped her understand this disease and provided a path to wellness, spurred her to get involved in medicine. She gained national attention as the inspirational half of the winning team on season 17 of the CBS series The Amazing Race, where she competed by travelling over 32,000 miles across 4 continents in 3 weeks — while managing her diabetes. ‘Dr. Nat’ continues to inspire millions of people as a dLife Patient Champion, spokesperson, and contributor, by connecting with the diabetes community across dLife’s multi-channel media platform, providing practical insights on dealing with the daily realities of diabetes. |
