I received some excellent suggestions from readers regarding the New York Red Bull soccer fundraiser. Thank you very much.

I did talk to the account exec from the Red Bull and we had a very nice conversation. I approached the conversation thinking that anything at all that they could do would be fantastic and saw great value in simply establishing a relationship between JDRF and the team.

"I had some ideas," he said. "JDRF can be the 'Charity of the Match' for the game of your choosing."

"Uh huh." (I liked where this was going.)

"We can do a 'Jersey off the Back' of one of the players raffle at the game. $5 for a chance to win the jersey. After the game, the player will come out, sign autographs and take a picture with the winner."

"OK," I said excitedly as I googled, "game attendance and NY red bulls."

Attendance averaged about 17,000 in 2008. I pulled out the handy dandy solar-powered calculator because this would require the sort of math that no human could possibly attempt with their bare brain. What if 5000 of those people bought a raffle ticket at $5.

5000 x 5 = 25,000.

I had visions of each member of the Mid-Jersey chapter of JDRF hoisting me up on their shoulders as we marched down the street in a parade in my honor, stopping along the way for autographs and photos with young children with diabetes.

He also mention having a table at the game to distribute information, a public service announcement on the Jumbo-Tron, something about kids with diabetes down on the field high-fiving the players as they came out, $7 of certain tickets sold going toward JDRF.

Never in my five years of fundraising for JDRF did something come so easily. It was almost too good to be true.

I received a call from the account exec yesterday. His tone was missing the same zest he had the first time we spoke.

"We've, uh … we've unfortunately made some changes to our fundraising program."

He basically went on to tell me that his boss thought he was giving too much and not getting back enough in return.

So the new and improved fundraising program would require me to sell 100 tickets at $20 a piece and put down $1000 to hold the date in order to receive all the bells and whistles.

Sure, it still could be a successful day of fundraising if I'm able to unload 100 tickets, but I can't help feeling as if my ice cream cone just fell onto the dirty sidewalk before I could even take one lick.