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November 21st, 2008
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In trying to raise money for diabetes research, I've definitely noticed the effect of our declining economy. People just don't have money to give this year. 


With a month left before our team assembles for the Walk to Cure Diabetes, I've reached the stage of our JDRF fundraising campaign where I get a little desperate. When just about every person, place or thing in my periphery is fair game.


For example, driving home from a soccer game and crossing the Delaware River toll bridge. Hmm, I thought. Tolls.


I sent out an email the next morning to the toll bridge commission, asking if they would consider working with JDRF for a one-day collection. There are thousands of children and adults in our area living with this terrible disease, I said. This particular toll bridge is 75 cents. Wouldn't people be inclined to just give a dollar and allow the toll booth operator to "Keep the Change for a Cure?" We can have signs that say "A Quarter for a Cure," I continued in my pitch to the director of communications.


In the past month, I've sent out similar proposals to many businesses and groups. Most of the time (especially this year) my requests are just ignored. Not even a "sorry, we can't assist you at this time" courtesy email. I'm not holding my breath on a response from the New Jersey Devils hockey team or the New York Giants.


So, I was indeed surprised to get a response from the toll bridge commission. Even more surprised that the response did not begin with "sorry" or "we regret." It was actually promising.


The director of communications thanked me for contacting them regarding using the toll-collection system to raise money for diabetes research and mentioned that he was currently researching my idea. It wouldn't take long, he added.


I responded:


Thanks so much for giving the idea consideration. I know the idea is a bit unorthodox, but just think of the impact it could have on a disease that is becoming an epidemic. If there is any information I can provide to assist in your decision, please don't hesitate to ask.


Best,


Carey


But then I didn't hear anything for about five days and I grew antsy.


Hi. Just checking in to see if you have any news regarding the JDRF fundraising idea as the Walk to Cure Diabetes is approaching soon. From trying to raise money for my son for five years now, I know all too well that the easy response would be "no." I realize it would take a bit of work on your part and on the part of your toll-booth collectors. Please understand that this would be a huge morale boost for our team as it's been a rather disappointing fundraising campaign this year. I've even thought of a catchy little slogan: "Diabetes - It Takes a Toll." Thanks so much.


In response, he agreed that it would be easy to say "no," but the request needed to be thoroughly researched. He had already put in a query to the International Bridge, Tunnel and Turnpike Association, he still needed to examine the commission's bond covenants and their federal compact (whatever that means). One final note, he added.


My daughter is a juvenile diabetic.



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I am signed up to walk for the cure in October in Harrisburg, PA. I have tried every venue to try to get donations. So far, I have raised $250.
Now that is $250. they didnt have yesterday...
But I think the economy has alot to do with that as well. People are barely holding it together financially out there, and I know this.
So I will walk, becasue I can, because I am blessed to have two feet that can walk, and I am beyond Thankful for every penny donated on my behalf.

Good Luck to you!


I'm reading a lot about this happening this year. I'm currently unemployed, so a lot of my contacts are no longer available. I recall George Simmons writing (either here or in his B.A.D. Blog) that he was going to have issues with walking and fundraising this year, as well.

The one good thing about the walk my friends and I do, in Seaside Heights, NJ, is that it is more of a stroll than a walk (nobody cares if you walk, or finish, as long as they get the money), and it's a public enough area that our T-shirts alone raise awareness among those taking an early-autumn stroll along the boardwalk. (Think of a two-mile-long walking billboard...)


Working for a non-profit, Carey, I can only say that I wish all volunteer fundraisers were as creative - and as persistent as you. I know you're motivated by Charlie - and the others you know living with this disease - but your tenacity really moves me. So thank you again. :)


Man, that's crazy this his daughter is type 1! Sounds like it might just pan out. We've had so-so success this year with fundraising too. However, we just learned that Sarah's preschool is going to stuff EVERY kid's box (not just her classmates) with our little newsletter. This was an unprompted surprise b/c Emma had merely asked if she could put up walk posters, and gave one of the administrators the newsletter by way of explanation.


It took my breath away when he said his daughter has T1. I know you got him revved up over the fundraising idea. I hope he's able to find a way to make it work.


Carey,

What a novel idea. I love it! I hope it pans out for you.


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Carey Potash
Carey is a full-time hater of diabetes. The benefits stink. His 6-year-old son, Charlie, was diagnosed with type 1 diabetes when he was 22 months old. Carey's parenting humor has appeared in various websites and print magazines. He resides in the suburbs of Philadelphia with his wife and three children. (Read More)

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